Marketing Society of Kenya (MSK)

Digital Is Everything
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Marketing Society of Kenya (MSK)

MSK Goes Digital @ 50

The Marketing Society of Kenya (MSK) is the national umbrella body for all Marketers in Kenya that empowers and regulates marketing in Kenya via collaborative policy development, education and training of professionals, corporates and entrepreneurs, marketing and business mentorship and arbitration.

Background

In late 2015, MSK approached Dotsavvy with a view of having its website redesigned to bring it in-line with current global best practices such as having a mobile responsive design. Their old website had outlived its usefulness as it was hard to maintain and also had fundamentally functional issues. What started off as a conversation about just a website redesign quickly expanded into a much more ambitious one about how MSK could reinvent itself through digital transformation, across the board.

Work

Working closely with the team at MSK, Dotsavvy embarked on building a new responsive website for MSK that would be aligned with its organisational drivers such as value-added membership services, marketing thought leadership and alternative revenue generation. At the same time, Dotsavvy expanded the scope of work to include an MSK Android mobile, an MSK e-newsletter, an MSK Job Board, and the MSK Sokoni Blog

Outcome

Dotsavvy delivered a world-class MSK website within an ambitious delivery timeframe of only one month from start to finish to coincide with the MSK’s 50th Anniversary Gala where it was unveiled. The new MSK website and its associated digital initiatives collectively have reinvented MSK to become a global leader in marketing excellence through digital transformation. More than ever, the MSK is ready for a bright and bold digital future.

Date

October 15, 2015

Category

Digital Advertising, Live Streaming, Video Production, website design, Website Hosting