iWayAfrica

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iWayAfrica

iWayAfrica is one of the leading Integrated Internet services businesses in Africa which is operational in over 30 markets. iWayAfrica’s Kenya business engaged Dotsavvy to execute a conversion-focussed digital campaign

Background

iWayAfrica is one of Kenya’s oldest and best known Internet services business providing individuals and organisations alike with high quality Internet solutions. iWayAfrica engaged Dotsavvy to implement its first ever digital campaign in Kenya for its IP PBX and Cloud Backup offering targeting businesses of all sizes.

Work

Dotsavvy built dedicated campaign landing pages for iWayAfrica’s IP PBX and Cloud Backup offerings since the iWayAfrica Kenya website was not ideal for the conversion-focussed approach behind the digital campaign. The landing pages were designed to ‘channel’ prospects to a lead generation form for further engagement with iWayAfrica’s sales team. Dotsavvy then created ads that were run on Google Adwords and Facebook Ads geo-targetting prospective customers in Kenya for a period of just under two months.

Outcome

The digital campaign was highly successful in generating increased brand awareness for iWayAfrica in Kenya for its IP PBX and Cloud Backup offerings. At the same time, and probably most importantly, the iWayAfrica digital campaign yielded large numbers of qualified leads that the sales team were able to follow-up for closure. Ultimately, the digital campaign delivered compelling business prospects for iWayAfrica in Kenya going forward.

Date

December 21, 2015

Category

Digital Advertising, Social Media