First Assurance is one of East Africa’s leading providers of end-to-end Insurance and integrated financial services targeting businesses and individuals alike.
First Assurance can trace its origins to over 80 years ago in Kenya making it one of the oldest Insurers in the East African region by extension. In a prior engagement, Dotsavvy had been engaged by First Assurance to build a corporate website that is responsive in design for all screens. At the same time, Dotsavvy has been actively engaged in managing the website, corporate blog as well as First Assurance’s social media platforms. Going forward, First Assurance wanted to enhance its corporate website further by implementing e-commerce capabilities to sell its travel insurance offerings online.
Dotsavvy was given a detailed requirements briefing on the expectations for the First Assurance travel insurance proposition for its corporate website. The e-commerce solution would enable users to access travel policies online, get an accurate quotation, pay for them securely, and get policy certificates instantly delivered to them online. Dotsavvy created the entire e-commerce workflow for the travel insurance solution whilst also integrating the payment processing gateway to handle credit cards, debit cards and mobile money. Dotsavvy also integrated an SSL certificate so that payment transactions would be secure online for the entire e-commerce workflow through data encryption.
By implementing travel insurance e-commerce and related workflow capabilities, First Assurance has essentially enhanced its online presence from being simply a corporate website to a powerful channel for digital business development. At the same time, First Assurance has provided its existing customer and prospects with a streamlined and convenient self-service channel that is automated and intuitive. Ultimately, First Assurance is poised to realise enhanced business performance via digital business channels such as e-commerce.