Making Digital Dreams
5 Reasons Why Digital Marketing Is Entering Its Golden Age In Kenya Due To The COVID-19 (Coronavirus) Pandemic.

It's now been over 3 months since everyone flipped when the COVID-19 (coronavirus) pandemic essentially took over Kenya and sent everything into a state of lockdown and quarantined in themselves. The impact on businesses, and, especially small businesses has been nothing short of tragic as many have been forced to temporarily or permanently close down and many employees have either lost their jobs or had to take major pay cuts

Choosing A .KE Domain Name & Online Branding In Kenya

Choosing a suitable domain name has never been an easy task for anyone or any organization. Indeed, in these COVID-19 or Coronavirus moments that the whole world is going through, it has never been more important to secure and own digital assets to remain relevant with a diverse range of customers. In a time when social media, e-commerce, video conferencing and video streaming have taken on a whole new level

Dotsavvy Launches Savvystream, A Free Video Streaming Mobile App & Web-Based Service Supported Through Digital Ads.

Dotsavvy launches Savvystream, a free video streaming mobile app and web service supported through digital advertising. Nairobi, 1st April 2020 - Kenya’s digital entertainment services space is set to experience the arrival of Savvystream, a new and free video streaming mobile app and web-based service to be launched by Dotsavvy today the 1st April 2020. Savvystream, is an innovative free mobile app and web-based video streaming service that will enable consumers

Dotsavvy Launches JuaSimu, The World’s First Solar Powered Smartphone

April 01, 2017 – Inexpensive smartphones are enabling mobile subscribers to access the internet at unprecedented levels across the African continent. However, it’s a challenge to keep mobile devices powered up, especially when access to electricity is often expensive, and unreliable. It is estimated that as many as 600 million people in sub-Saharan Africa lack access to electricity, with the electrification rate as low as 14.2% in rural areas. Solar

5 Reasons Why Digital Media Is Slaying Traditional Media In Kenya

Its been a long time coming but we are finally starting to see irrevocable evidence that traditional media is being completely and irreversibly disrupted by digital media in Kenya. This trend is only going to gather momentum in the next few years as media consumption moves to digital channels in more or less a permanent manner? Below are our five reasons why we think digital media is slaying traditional media

Why Its A Big Deal That Facebook Has Over 6 Million Users In Kenya

Facebook is on a roll in Kenya! Indeed, earlier this year we wrote this blog post where we shared our insights the size of various social media platforms in Kenya. The great thing about Facebook is that using their digital campaign planning dashboard you can get accurate insights on how many users you can reach using various targeting parameters. Facebook also freely shares their numbers unlike many other major social media

The Art (& Science) of Digital Influencer Marketing In Kenya

According to our own unverified estimates, there are in the region of 10 million social media users in Kenya with a confirmed 5.7 million Facebook users, as of this writing. When you consider that Safaricom confirmed that they have 7.8 million smartphones on their mobile network back in May 2016 as part of their financial disclosures, this number is not far-fetched. Indeed, smartphones and social media are a marriage made

What To Consider When Building A Business Mobile App In Kenya

The latest numbers suggest that there are close to 3.5 million apps available on the Apple App Store and Google Play. This is a massive number of mobile apps based on Google’s Android and Apple’s iOS ecosystems – often referred to as the duopoly, now that it seems that every other mobile operating is destined to die out over the next few years. Given that there are so many mobile