Effective Digital Marketing In The Context of Africa

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Effective Digital Marketing In The Context of Africa

Below is a presentation that Dotsavvy’s Moses Kemibaro made yesterday at the 2016 edition of the AITEC East Africa ICT Summit as part of the digital content session. In the presentation, Moses basically covers most of the bases in terms of what a brand or business needs to consider and do in order to leverage digital marketing within the context of Africa whilst factoring in significant nuances like mobile-first consumers, social media prominence, and affordable media spend:

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