Digital News

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5 Reasons Why Digital Media Is Slaying Traditional Media In Kenya

Its been a long time coming but we are finally starting to see irrevocable evidence that traditional media is being completely and irreversibly disrupted by digital media in Kenya. This trend is only going to gather momentum in the next few years as media consumption moves to digital channels in more or less a permanent manner? Below are our five reasons why we think digital media is slaying traditional media

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Why Its A Big Deal That Facebook Has Over 6 Million Users In Kenya

Facebook is on a roll in Kenya! Indeed, earlier this year we wrote this blog post where we shared our insights the size of various social media platforms in Kenya. The great thing about Facebook is that using their digital campaign planning dashboard you can get accurate insights on how many users you can reach using various targeting parameters. Facebook also freely shares their numbers unlike many other major social media

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digital-marketing
The Art (& Science) of Digital Influencer Marketing In Kenya

According to our own unverified estimates, there are in the region of 10 million social media users in Kenya with a confirmed 5.7 million Facebook users, as of this writing. When you consider that Safaricom confirmed that they have 7.8 million smartphones on their mobile network back in May 2016 as part of their financial disclosures, this number is not far-fetched. Indeed, smartphones and social media are a marriage made

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social-media
What To Consider When Building A Business Mobile App In Kenya

The latest numbers suggest that there are close to 3.5 million apps available on the Apple App Store and Google Play. This is a massive number of mobile apps based on Google’s Android and Apple’s iOS ecosystems – often referred to as the duopoly, now that it seems that every other mobile operating is destined to die out over the next few years. Given that there are so many mobile

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5 Attributes That Define A World-Class Corporate Website In 2016

In a world hooked on social media, its easy to imagine that the corporate website has lost its relevance where businesses are concerned. Nothing could be further from the truth. Increasingly, the corporate website has become a key channel for brand building, sales generation, customer service and operational streamlining. Therefore, from this perspective, what constitutes a world-class corporate website in 2016? Here are the 5 attributes that matter the most: Mobile

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5 Things To Look For In A Kenyan Digital Marketing Agency

The decision has been made. You are going to go digital as a brand and as a business. You are going to need to work with a digital marketing agency in Kenya to make this work. The next step therefore is figuring out who to work with in a market where a new digital marketing agency is setting up shop everyday. How do you make the call? How do you

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7 Ways In Which Kenya Is Mobile-First Everything

Over the last decade or so, Kenya has emerged as one of Africa’s epicenters for all things technology. A big part of this transformation has been driven by the rise of mobile technology in all of its myriad forms. To this end, here are 7 ways in which Kenya is a mobile-first economy in every sense: Mobile Penetration Kenya has achieved an unprecedented level of mobile penetration as of this writing. Indeed,

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Effective Digital Marketing In The Context of Africa

Below is a presentation that Dotsavvy's Moses Kemibaro made yesterday at the 2016 edition of the AITEC East Africa ICT Summit as part of the digital content session. In the presentation, Moses basically covers most of the bases in terms of what a brand or business needs to consider and do in order to leverage digital marketing within the context of Africa whilst factoring in significant nuances like mobile-first consumers,

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The 4Cs For A World-Class Corporate Website

Dotsavvy has been building corporate websites for over a decade. Actually, around 13 years or so to be more or less precise. In that time, we estimate that we have worked on around 600 websites, give or take. Thats a lot of websites! This is everything from basic landing pages to full-fledged corporate websites with all the bells and whistles featuring Intranets, extranets and e-commerce, as well as all sorts

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Its NOT Yet Too Late! 10 Digital Resolutions For Your Business In 2016

As we fast approach the end of February 2016, its quite likely that many of us have already dropped off many of our new year resolutions and could very likely be falling back into old routines. However, even though we are almost 2 months along this does NOT have to be the case for your business in 2016. There are still 10 months to go which you can use to

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The Digital Business Ecosystem (DBE)

We are almost at the end of February 2016 in Kenya and many leaders in business are still looking into their proverbial crystal balls to see what the future holds this year. One of the areas many must be thinking about is how they can use digital channels to add value to their offerings and maintain a significant competitive advantage. At the same time, they are looking at how they

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advertising
4 Reasons Why Advertising Agencies In Kenya Are Failing At Digital

Over the past 5 years or so, the majority of advertising agencies in Kenya have adopted the 'digital' moniker and now offer a myriad of digital services to their clients. This is a good thing since it was inevitable that the market would see a substantial shift to digital which had the ability to transform their marketing efforts with the diminishing returns on traditional advertising's 'spray and pray' approach coming

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socialmedia
The 5 Biggest Social Media Platforms In Kenya

It goes without saying that social media is huge in Kenya. Social media is a key driver behind the uptake of lots of inexpensive smartphones since mobile apps for the same are also incredibly popular. Given that social media is super important for brands in Kenya, the question that comes to mind is where should brands 'play' when it comes to the most dominant social media platforms in use by

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Business Implications Of Kenya’s Mobile & Internet Convergence

Singularity - A hypothetical moment in time when artificial intelligence and other technologies have become so advanced that humanity undergoes a dramatic and irreversible change OK. So we are no where near a real singularity in Kenya using the above definition but we most certainly have a very significant convergence happening with mobile and Internet technologies. According to the Communications Authority's (CA) Q1 2015/2016 sector report that came out yesterday (and you

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digital-marketing
5 Reasons Why Digital Marketing In Kenya Is Broken

It goes without saying that digital marketing is on a roll in Kenya. Every brand from Tom, Dick and Harry is officially on the digital bandwagon, eager to reap the spoils of the tantalising promise of digital marketing in Kenya - the ability to reach the right prospect or customer at the right time with the right offer at a fraction of the cost of using traditional marketing channels. Every

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digital-advertising
3 Market Forces That Are Driving Digital Advertising Adoption In Kenya

Over the last few years, digital advertising as we know it has really taken off in Kenya. Its almost NOT possible to encounter a pre-roll YouTube Ad or Google Ad when your browsing both local and international websites, or using a mobile app. At the same time, Facebook, that behemoth of social media that has close to 5 million users in Kenya (and growing) is probably one of the easiest

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