December 2016

5 Reasons Why Digital Media Is Slaying Traditional Media In Kenya

Its been a long time coming but we are finally starting to see irrevocable evidence that traditional media is being completely and irreversibly disrupted by digital media in Kenya. This trend is only going to gather momentum in the next few years as media consumption moves to digital channels in more or less a permanent manner? Below are our five reasons why we think digital media is slaying traditional media

Why Its A Big Deal That Facebook Has Over 6 Million Users In Kenya

Facebook is on a roll in Kenya! Indeed, earlier this year we wrote this blog post where we shared our insights the size of various social media platforms in Kenya. The great thing about Facebook is that using their digital campaign planning dashboard you can get accurate insights on how many users you can reach using various targeting parameters. Facebook also freely shares their numbers unlike many other major social media