September 2016

The Art (& Science) of Digital Influencer Marketing In Kenya

According to our own unverified estimates, there are in the region of 10 million social media users in Kenya with a confirmed 5.7 million Facebook users, as of this writing. When you consider that Safaricom confirmed that they have 7.8 million smartphones on their mobile network back in May 2016 as part of their financial disclosures, this number is not far-fetched. Indeed, smartphones and social media are a marriage made