February 2016

Effective Digital Marketing In The Context of Africa

Below is a presentation that Dotsavvy's Moses Kemibaro made yesterday at the 2016 edition of the AITEC East Africa ICT Summit as part of the digital content session. In the presentation, Moses basically covers most of the bases in terms of what a brand or business needs to consider and do in order to leverage digital marketing within the context of Africa whilst factoring in significant nuances like mobile-first consumers,

The 4Cs For A World-Class Corporate Website

Dotsavvy has been building corporate websites for over a decade. Actually, around 13 years or so to be more or less precise. In that time, we estimate that we have worked on around 600 websites, give or take. Thats a lot of websites! This is everything from basic landing pages to full-fledged corporate websites with all the bells and whistles featuring Intranets, extranets and e-commerce, as well as all sorts

Its NOT Yet Too Late! 10 Digital Resolutions For Your Business In 2016

As we fast approach the end of February 2016, its quite likely that many of us have already dropped off many of our new year resolutions and could very likely be falling back into old routines. However, even though we are almost 2 months along this does NOT have to be the case for your business in 2016. There are still 10 months to go which you can use to

The Digital Business Ecosystem (DBE)

We are almost at the end of February 2016 in Kenya and many leaders in business are still looking into their proverbial crystal balls to see what the future holds this year. One of the areas many must be thinking about is how they can use digital channels to add value to their offerings and maintain a significant competitive advantage. At the same time, they are looking at how they

4 Reasons Why Advertising Agencies In Kenya Are Failing At Digital

Over the past 5 years or so, the majority of advertising agencies in Kenya have adopted the 'digital' moniker and now offer a myriad of digital services to their clients. This is a good thing since it was inevitable that the market would see a substantial shift to digital which had the ability to transform their marketing efforts with the diminishing returns on traditional advertising's 'spray and pray' approach coming