January 2016

The 5 Biggest Social Media Platforms In Kenya

It goes without saying that social media is huge in Kenya. Social media is a key driver behind the uptake of lots of inexpensive smartphones since mobile apps for the same are also incredibly popular. Given that social media is super important for brands in Kenya, the question that comes to mind is where should brands 'play' when it comes to the most dominant social media platforms in use by

Business Implications Of Kenya’s Mobile & Internet Convergence

Singularity - A hypothetical moment in time when artificial intelligence and other technologies have become so advanced that humanity undergoes a dramatic and irreversible change OK. So we are no where near a real singularity in Kenya using the above definition but we most certainly have a very significant convergence happening with mobile and Internet technologies. According to the Communications Authority's (CA) Q1 2015/2016 sector report that came out yesterday (and you