Insights

Making Digital Dreams
7-Ways-In-Which-Kenya-Is-Mobile-First-Everything
Dotsavvy Launches JuaSimu, The World’s First Solar Powered Smartphone

April 01, 2017 – Inexpensive smartphones are enabling mobile subscribers to access the internet at unprecedented levels across the African continent. However, it’s a challenge to keep mobile devices powered up, especially when access to electricity is often expensive, and unreliable. It is estimated that as many as 600 million people in sub-Saharan Africa lack access to electricity, with the electrification rate as low as 14.2% in rural areas. Solar

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5 Reasons Why Digital Media Is Slaying Traditional Media In Kenya

Its been a long time coming but we are finally starting to see irrevocable evidence that traditional media is being completely and irreversibly disrupted by digital media in Kenya. This trend is only going to gather momentum in the next few years as media consumption moves to digital channels in more or less a permanent manner? Below are our five reasons why we think digital media is slaying traditional media

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Why Its A Big Deal That Facebook Has Over 6 Million Users In Kenya

Facebook is on a roll in Kenya! Indeed, earlier this year we wrote this blog post where we shared our insights the size of various social media platforms in Kenya. The great thing about Facebook is that using their digital campaign planning dashboard you can get accurate insights on how many users you can reach using various targeting parameters. Facebook also freely shares their numbers unlike many other major social media

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digital-marketing
The Art (& Science) of Digital Influencer Marketing In Kenya

According to our own unverified estimates, there are in the region of 10 million social media users in Kenya with a confirmed 5.7 million Facebook users, as of this writing. When you consider that Safaricom confirmed that they have 7.8 million smartphones on their mobile network back in May 2016 as part of their financial disclosures, this number is not far-fetched. Indeed, smartphones and social media are a marriage made

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social-media
What To Consider When Building A Business Mobile App In Kenya

The latest numbers suggest that there are close to 3.5 million apps available on the Apple App Store and Google Play. This is a massive number of mobile apps based on Google’s Android and Apple’s iOS ecosystems – often referred to as the duopoly, now that it seems that every other mobile operating is destined to die out over the next few years. Given that there are so many mobile

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5 Attributes That Define A World-Class Corporate Website In 2016

In a world hooked on social media, its easy to imagine that the corporate website has lost its relevance where businesses are concerned. Nothing could be further from the truth. Increasingly, the corporate website has become a key channel for brand building, sales generation, customer service and operational streamlining. Therefore, from this perspective, what constitutes a world-class corporate website in 2016? Here are the 5 attributes that matter the most: Mobile

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5 Things To Look For In A Kenyan Digital Marketing Agency

The decision has been made. You are going to go digital as a brand and as a business. You are going to need to work with a digital marketing agency in Kenya to make this work. The next step therefore is figuring out who to work with in a market where a new digital marketing agency is setting up shop everyday. How do you make the call? How do you

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7 Ways In Which Kenya Is Mobile-First Everything

Over the last decade or so, Kenya has emerged as one of Africa’s epicenters for all things technology. A big part of this transformation has been driven by the rise of mobile technology in all of its myriad forms. To this end, here are 7 ways in which Kenya is a mobile-first economy in every sense: Mobile Penetration Kenya has achieved an unprecedented level of mobile penetration as of this writing. Indeed,

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