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About Us

Digital. It Always Starts Digital.
Who We Are

Dotsavvy is Kenya’s first digital business agency that provides integrated digital business solutions to some of Africa’s biggest businesses and most loved brands. We are driven by the challenge of reconciling our clients user needs and business goals to achieve transformational digital business outcomes. We are more than a digital marketing agency, we are an agent for change for progressive businesses and brands that want to disrupt the status quo by using digital at the heart of their business strategies.

Dotsavvy started in early 2002 as one of Kenya’s and East Africa’s first website design agencies. From humble beginnings, Dotsavvy’s origins are typical of a startup from any part of the world – a sales guy, a techie, a big idea, zero funding and lots of passion to ‘change the world’ by building the best websites at a time when the Internet was truly nascent in Kenya. Audacious? Absolutely! Since then, much has changed but our commitment to building the most radical digital offerings has never wavered.

Going forward, mobile is core to ALL digital engagements for businesses and consumers alike throughout the African continent. Social media has become the currency of conversations that can make or break brands. Converging digital platforms are leading to integrated ecosystems that are transforming business as we know it. Its a brand new and bold digital world out there and Dotsavvy is able to help you successfully navigate it. Fly with us, lets soar!

What We Believe

Everything. Digital Is Everything.

Digital is more than simply a marketing channel as some would have you believe. Digital can be the source of brand and organisational transformation in a myriad of ways – whether its streamlining your mobile platforms, rejuvenating your customer engagements or boosting sales from performance-driven campaigns, digital can sit at the heart of your game-changing business strategies.

This is what we believe at Dotsavvy, and has inspired the work we do for our clients for over a decade in Kenya, East Africa and beyond. This is what drives us – to make real our clients digital dreams through our amazingly capable and experienced team, as well as our world-class digital business offerings. At Dotsavvy, we are pure digital passion, expressed.

How We Work

Its About Results. Its Iterative. It Works.

To make digital work for your business, your brands, and your customers, it is essential to start by understanding at a fundamental level ‘why’. Digital is like a swiss army knife – it has so many ways it can be used so its important to know what you want to use it for first, before you even get started. At Dotsavvy, when it comes to doing digital right, we know what works and doesn’t work. In a nutshell, this is how we work with you to deliver your digital dreams:

  1. Define
    It all starts with getting an in-depth understanding of where you are today as a business and where you want to go – assuming no constraints exist. This forms the basis for us coming up with game changing digital strategies that do not conform to the convention but completely dismantle it. This is what is needed to achieve distinction in digital business
  2. Plan
    Our second step requires us to develop the business objectives for your digital strategies that we will collaboratively articulate with you. These objectives are linked to performance metrics that will aim to achieve (or exceed) through the implementation of the digital strategies developed.
  3. Build
    Our third step requires us to define specific tactics within the digital strategies developed. This means looking at digital channels and platforms so as to find the right ‘fit’ that will deliver the promise, so to speak. This informs the ‘how’ since we now know the ‘what’. We build what is needed. We design compelling user experiences. We build or customize technologies. We integrate. We test. We make it work for you.
  4. Deploy
    Our fourth step is when we actually roll-out the various digital initiatives that we determined from the digital strategies and business objectives. This can be anything from launching a mobile app, realigning a corporate website, producing an online video to running a digital ad campaign – we do whatever is required to get you the desired results in the most practical and high impact way possible.
  5. Measure
    The fifth and final step is where we analyse the performance of the digital initiatives we implemented for you in-line with the digital strategies and measurable business objectives we defined at the start. This enables us to optimise your digital business performance to achieve or exceed the desired outcomes based on the plan we developed at the start.
Digital Business Quadrant (DBQ)

In our experience, for any digital initiative to be successful, it MUST conform to what we call the Digital Business Quadrant or DBQ. The DBQ is simple. It dictates that a digital business solution must meet one or more of the following criteria (use quadrant visual/graphic):

  • Generate Sales
  • Reduce Costs
  • Enhance Service
  • Build Brand

When we work with our clients on their digital engagements, the DBQ serves as our true north in ensuring we stay on track at all times. The DBQ drives all strategic and tactical rationale from start to finish in ensuring digital outcomes that have a positive impact for our clients.

Converzio

Converzio is Dotsavvy’s digital business cycle for client engagements. Converzio is an acronym for the digital business cycle of convergence, conversations and conversions – hence, converzio:

  • Convergence refers to building brand awareness via digital channels.
  • Conversation refers to creating brand engagement with customers and prospects via digital channels.
  • Conversion refers to the realisation of new business from existing and/or prospective customers via digital channels.