CFC Life Assurance


CFC Life Assurance (CFC Life) is one of the largest life insurance companies in Kenya. In early 2009, CFC Life selected Dotsavvy to once again redesign their web site which had remained largely unchanged since 2005. The web site is significantly improved in terms of overall creative design, information architecture, content mangement system and other back-end technologies compared to the previous web site. The web site also conforms to CFC Life Assurance's current marketing campaigns using more traditional media such as Television, Print, Radio and Outdoor.

Going forward, the CFC Life Assurance web site will evolve through the integration of online tools such as customer relationship management, premium calculators, customer and broker/agent extranet(s) as well as aggressive internet marketing to current and prospective customers in Kenya and the Diaspora.

Services Provided:

Strategic Planning, Account Management, Project Management, Information Architecture, Graphic Design, HTML Production, Flash Production, Content Management System Integration, Search Engine Optimization, Search Engine Submission, Internet Marketing, Quality Assurance, Outsourced Site Management and Web Site Hosting.