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THE BLOG

Re-Inventing the Kenyan Ad Agency, Digitally.
Ad Agencies almost unanimously ignored Internet marketing as a key ingredient for developing comprehensive and high impact marketing solutions for their clients. Their argument has been that there are simply not enough internet users in Kenya to justify the viability of serious internet marketing investments. More

Recent Project

Civicon Group
Civicon is one East Africa's largest and most successful logistics and construction groups with operations throughout Africa and the Middle East. In May 2009, Civicon went online with their Dotsavvy developed web site @ http://www.civiconkenya.com

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Twitter business strategies - 10 tips from Tim O'Reilly by Dave Chaffey.
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One of the most interesting aspects of digital marketing currently is watching and advising companies developing strategies for how Twitter can support their business.

This post gives a brief review of the book and highlights, what for me, were the 10 most useful practical tips for companies developing their Twitter business strategy. Since I like to be useful, I'll also summarise some of the tools I found useful in the book which I wasn't aware of:

1. Listen first. Don't jump straight in without a strategy - understand conversations in your marketplace about your brand, competing brands and customer concerns. If there aren't conversations may be a Facebook strategy or blogging strategy may be more appropriate.

2. Integrate with other channels. For service resolve issues promptly via Email or phone. For sales offer coupons to redeem in-store if relevant.

3. Figure out who does the twittering. Don't outsource this to a PR company - keep it genuine.
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