THE BLOG
Lighting Africa Conference 2010.
Lighting Africa is a joint World Bank and International Finance Corporation (IFC) program that seeks to accelerate the development of markets for modern off-grid lighting products in Sub-Saharan Africa. Dotsavvy developed and deployed Lighting Africa's 2010 conference web site in March 2010 at http://www.lightingafricaconference.org
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I hear it all the time – people complaining that their web sites are not delivering the results they expected. Usually, this is after they have spent thousands or even millions of shillings and are not seeing an iota of the massive returns they had hoped for. So, what went wrong?! More often than not, its not what went wrong but rather their web sites we're broken from the time they went live. By saying that these web sites are broken I mean that they do not conform to five key principles that are needed for a web site to succeed. I call these the "5C's" for a successful web site.
The first C for a successful web site is content. Content is the very thing that keeps people coming back to a web site, time and again. It is not just the amount of content that matters but also how frequently it is updated and whether its relevant to the targeted audiences. Read more
